Elita created a contractor construction company called the BeeHive in the challenge of creating an advertisement in 3D space. Leaning into a culture of DIY and building your own, she desired to create a company that built houses according to the buyer's wishes, using the resources the HOA provided. This allows for customization and unique design resulting in personalization. Instead of the "cookie-cutter neighborhoods," the BeeHive enables creativity within the restrictions. Elita sketched out different house designs using the same building blocks. This challenge inspired her to use an architect mentality in the 3D space. She used Maya and Adobe After Effects to bring this idea to life.
3D Models
Designs, Storyboards, and Sketches
